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iYRA Properties

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iYRA Properties is known for delivering high-quality real estate projects that cater to modern lifestyles. Their focus on premium homes and customer satisfaction has earned them a reputation for reliability and trust in the market. With a vision to shape vibrant communities, they prioritize innovative design, strategic locations, and long-term value for their clients.
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The Challenge

iYRA faced numerous challenges in building a strong digital presence, including generating high-quality leads that effectively convert into meaningful site visits.

Improving online visibility was another significant challenge they faced, alongside optimizing the customer journey within the funnel to enhance performance and customer satisfaction. The real estate marketing strategy implemented helped address these challenges, driving better engagement and conversions.

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Our Objective

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Strategy & Execution

For IYRA Properties, both WhatsApp automation and Rich Creative Forms were utilized to drive lead generation and enhance user engagement. The content messaging highlighted IYRA’s luxury amenities, eco-friendly design principles, personalized journeys for buyers, and a strong emphasis on cultivating a vibrant, community-centric living space to create a memorable living experience.

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Audience Segmentation

Targeted audiences based on location, preferences, budget, and buying intent.

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Multi-Channel Strategy

Used Meta platforms to reach a local, engaged audience. Implemented remarketing campaigns to drive potential buyers to listings.

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Messaging Strategy

Created engaging content highlighting property features and local benefits. Utilized interactive content like virtual tours and success stories for better engagement. Social media marketing for real estate played a key role in driving interest and conversions.

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Lead Funnel Optimization

Streamlined the funnel with personalized follow-ups via WhatsApp and tele calling for smooth lead conversion.

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Performance Results

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K
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Leads
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Site Visits (2 Months)
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.79
Cost Per Lead
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